Sales Techniques to Start Your Sale with a Stunning Sales Introduction

Do you stumble for the right words to say to start the sales meeting with a prospect?

What information should you include in your sales introduction?

And, do you know the most important line of your introduction, the one that can make the buyer listen, or lose you the sale before you’ve got started?

I see many sales people start off their sale unsure of what to say. They talk too much and bore the buyer, or don’t include some important information. They lose any relationship or rapport with the buyer, and build a big hill to climb if they are to make a sale.

Whether you are selling B2B, direct sales to the public, or retail, you need a stunning sales introduction that grabs the buyer’s attention, gives them a really great reason to listen to you, and then motivates them to move with you to the next stage of the sale.

Build a great sales Introduction in just a few minutes

Follow these 3 quick action steps and build a really effective sales introduction that will give your sales a fantastic start.

Step 1

A benefit for the buyer

The first step is to introduce you, your business, and your main sales message.

When you introduce to the buyer who you are, the name of your company, or the product or service you sell, add a big wide ranging benefit. Think of a really good feature and benefit about you or your business that may hit a hotspot with the buyer.

What is the main selling point of your company? Is it value, reputation, the area you cover, you’re national or international, have a great reputation, a family business with family values, offer a great service, competitively priced, specialize in your industry....

Take a few minutes and decide on the main message you want to communicate about your company in those first few moments of the sales introduction.

These sales techniques move you away from the standard introduction of:

Hi, I’m ...Name.. I’m from ...business name.. and we do ...service or product..

All that introduction gives the buyer is 3 pieces of information, and nothing of benefit to them.

Now add your main selling point, your business message.

Practice a simple line that tells the buyer who you are, your business, maybe your product or service, and a feature of your business with a line about how that could benefit the buyer.

Example

Hi, I’m Stephen Craine from www.Sales-Training-Sales-Tips.com we offer sales training from working sales managers rather than just sales trainers. That means you only get proven sales techniques already being used successfully by other sales people just like you.

Common mistakes some sales people make

They state their business name but the buyer has no idea what they are offering, what line of business they are in.

Make it easy for your buyer to listen and take in the information. Your company name may not tell them enough about what you do. Make it clear.

Some people talk too much.

Don’t waffle. Decide on how you are going to introduce these few pieces of information and stick to what you decide. When you’ve finished move on to the next line.

Others lose their path.

I’ve seen sales people get lost in just the first few lines. They start going off on a meandering path and lose the direction of the sale. Plan what you are going to say, and stick to it.

What you will gain from Step 1

A great start to the sale

Planning these first few lines will give your sale direction. You have started with a clear introduction and a possible benefit for the buyer. They know who you are, what your business does, and your main business message.

Confidence

No more fumbling around for words. You know what you are going to say, you know it works, and you can present the information with confidence.

Relaxes the buyer

The buyer receives your message and has a clear understanding of who you are and what you’re about. They will relax as you confidently present the information to them.

The next steps

Steps 2 and 3 now follow on naturally

In step 2 you give the prospect a really good reason why you are there. This is the most important line of the sales introduction. This sales technique will grab their attention and give them a reason to listen to what you have to say.

Then you follow this with step 3.