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Basic Sales Training
Free Sales Course

Basic sales training that shows new sales people, self employed and small business owners, how to sell with an easy to use free sales training program.

On this page you can gain:

  • A sales process for new sales people to use to increase sales
  • A Free Beginners Sales Training Course that you can download and save
  • A chance to put your sales related questions to sales professionals around the world



An easy to use sales
training program

Basic sales training is an easy to use sales training program for people selling their own service and making small business sales.

It’s a great sales training course for people new to sales and those wanting to gain sales development training.


You can continue with the sales training on this page, or you can go straight to the Free Sales Training Course.

The basic training course is specially written for people new to sales, moving into a sales role, or starting their own small business sales based company.

Thers's no registering or submitting of your email address, just click the link or the image and you can read it, save it, and pass it on.


If you haven’t had any successful formal sales training courses then learning sales skills can appear to be a daunting task. A lot of sales people and sales trainers make it sound a lot more complicated than it actually is. Effective sales techniques should be easy to learn and quick to put into action.

I manage sales teams for a living and I often take on people with industry knowledge but no sales experience. What you’ll find here is the no nonsense approach I take to building their sales techniques and quickly getting them to be able to sell with confidence.



Professional sales training
for beginners

Here’s a quick free sales training course. It will give you immediate benefits by showing you basic sales skills on which you can build.

This first sales technique is to have a process, a path your sales pitch follows. This is the structure that all your other sales development training can be added to.

Here's the simple sales process that I use in the basic sales training program for the sales teams I manage and train.


Start with a sales introduction

Introduce yourself, and give a reason why you are there that will benefit the buyer.

Find out what they want

Ask them questions to establish their needs.

Present what you can offer

Show them how you can give them what they want

Ask them if they want it

Close the sale, gain their agreement to buy or to move on to the next stage of their buying process. Deal with any sales objections

Overcome objections

Overcome sales objections and questions the buyer may have after you have asked for the sale, or at any point in the sale.


For this basic sales training I’ve kept it as simple as possible. It’s a good way to start your sales skill training. You can improve your sales skills with professional sales training on each stage of the above sales process.

Now you know the sales process let's look at the first stage and build you a sales introduction.



Build an effective sales introduction

A great way to start your sales skills training is to build an effective sales introduction.

There’s a good reason for starting a sales training program by getting the sales introduction right. Because it doesn’t matter how good your product is, or how good your sales techniques are, if you don’t have a great sales introduction you won’t get the chance to use your sales techniques or show your product.

A key point to focus on is:

Have a really good reason for the customer to listen to you. This has to be a big possible benefit for them. If possible make it unique to your company or product. And always present what it will do for the buyer.

If your reason for being there is that you are a local business, think what this means to the customer. What are the benefits to them of you being local.

You can build a really effective sales introduction in just a few minutes and start using it today by opening Sales Techniques page on sales introduction skills.


Know what information you need
from the buyer

Once you have introduced yourself you want to know what it is that the buyer wants from a product or service like yours. So the next stage in our basic sales training program is to ask questions to fine the buyer’s needs, wants, and desires.

The sales techniques to use here are:

Structured questioning using a conversation style, and not firing one short question after another. Good questioning techniques also keep the incoming information in an easy to note format.

The other important sales skill is to look for the benefits the buyer wants, not the features. You want to know, what is the end result the customer is looking for.

Imagine you are an accountant selling your own service to a new prospective client. The client is not looking for an accountant they are looking for what the accountant will do for them. The end result of the service.

Don’t ask what type of accountant do you want. Ask, what would you like the accountant to do for you. You can get more information on how to ask sales questions at Sales questioning Techniques.



Basic sales training on presenting
your proposal

The next stage of this free sales training is to present your proposal to the prospect.

You have asked the questions to find out what they want, and either remembered or noted down their needs. Now you use sales techniques and sales skills to present a sales proposal that meets their requirements.

On the sales training programs I present to my sales teams we take the needs, wants, and desires, that the prospect has given you, and present back to them the features of your product that will provide the benefits they want.

The biggest mistake inexperienced sales people make is:

Not understanding the difference between sales features and sales benefits.

The features of your product or service are just the mechanisms that provide the benefits. Buyers don’t want features, they cost money, but they want the benefits of those features.

A great sales technique for basic sales training is to only present the features and benfits that meet the needs the buyer has expressed. Make the presentation specific to those needs. Don’t bore them with other detail that they are not interested in.



Now close the deal

No tricks or fancy sales techniques. No manipulation, bullying or high pressure sales skills.

Just ask the buyer 2 basic sales training questions in your own words:

Has the proposal I have just presented met your requirements.

Would you like to go to the next stage of the sales process.

The next stage could be signing an order form, agreeing to a trial of your product, or a further meeting with others involved in the buying decision.

The main sales skills to close the sale are used in the earlier parts of the sales process. Closing techniques can be a simple question asking for the order.

This is where sales objections normally appear. That’s a big topic and there is a complete section on objection handling that you can find by opening How to Handle Sales Objections.



Free sales training course

Basic Sales training is only a starting point

This basic sales training is only a starting point for you.

You can add to your sales skills by clicking around this sales training site, and saving it to our favourites and coming back to learn more.

There is a free sales training course that is another small step forward and will show you more sales techniques on each of the above sections of the sales process.

It is specifically written for anyone new to sales, self employed and small business owners, that want to learn more about basic sales training.

You can open and read the free sales training, and save it if you wish. Simply click Free Basic Sales Training Course. No registering or leaving your email address. If you like it, please do me the favour of passing it on to others that may benefit.



Professional sales training
workbook course

I’m a working sales manager for a major company. To help train my sales teams I use a sales training course with a step by step exercise program. I have now put the sales training course into a workbook format that can be downloaded.

The course shows you how to put together each stage of a sale.

  • Build a sales process for any product or service
  • Follow the exercise program and you’ll know what to say at all times because you know your sales process
  • Always know your next objective and how to move towards closing the sale
  • You can increase your sales as many others have using these sales techniques
  • It will give you confidence when in front of customers

You can read reviews of the course by visitors to this site that have used the training and see what they have to say at selling success reviews and comments.

This sales training course is used successfully by sales people, self employed and small business owners, in many industries and markets. These are people that rely on their results to make a living and grow their small business sales. See if you could use this same course and get the same results by opening Sales Training Course.



Ask a question

A great basic sales training tool is to be able to ask questions about the sales you want to make:

  • What objections are you coming up against?
  • How can you improve your sales techniques?
  • Has someone else got a basic sales training answer that would benefit you or your business?

Ask the questions that will help you make more sales, earn more money, and grow your business. There is a page we call the special place. You can ask questions by simply typing in the box and clicking the button.

No registering your email address, no signing up to anything, just type and click. You can ask questions, and make a comment on this page or anything else on the site.

You can tell us about yourself, your business, and your experiences related to sales. You can even have a link to your website and a picture of you, your sales business or our product. Open Learn Sales Skills and type away.




Start a new search and click around

You can start a new search for more basic sales training by opening the main page of the Sales Skills section.

For a new search and to click around on anything sales related on the site move to the sales training home page.



The sales training Blog

To make sure you never miss another update to this site you can now get the Sales Blog. You can keep up to date with all the new sales training, and sales skills and sales techniques information whenever you want. Just click the button under the site navigation bar..



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