Cold Call Script For Your Sales Appointment
Call Introduction

This cold call script training aims to make you money, grow your business, and help you feel confident as you enjoy making sales appointments.

Cold call scripts to make sales appointments will show you how to build a really effective call that can be used for:

Outbound calls to cold prospects

Warm leads to qualified prospects

and incoming enquiries.

...And how to avoid the common mistakes that stop many sales people from being successful..

The introduction is the most important stage of the appointment call process.

It's the start, if you don't learn how to get this stage right you won't get to where you gain an appointment.

...and you won't get in front of buyers to show your products and services.. So invest in getting the appointment call right..

Think about everything you need to cram into your cold call script at the introduction stage of your sales appointment call.

Who you are, what you sell, what you can do for the prospect your phoning, and all the time tying to keep their attention so they will let you carry on with the call.

I've listened to the sales people I've managed and trained.

Here are some of their common mistakes:

...You don't do any of these do you?.

Talk fast and squeeze all that information in before they cut you off.

Blurt out your list of information with no interaction from the listener.

Not include benefits or reasons to listen to you.

Avoid these common mistakes, learn how to cold call, and turn appointment setting calls into money making opportunuties.

If you want to see how the whole sales appointment process works, open Free Cold Calling Tips

Start with a framework, a structure, of what should be in your cold call script for appointment setting. Here's what should be in your appointment setting cold calling script:

You need to introduce you and your company

Will the prospect have heard of you, your company, or our product.

A buyer picks up the phone and you speak. It takes time to communicate who you are and why you're phoning.

There wil be a brief moment where the buyer computes the information you have given them and forms a response.

Help them, make it easy for them. If there is something you can use to give them a reference pont, something familiar or that you have in common with them, then use it.

In the first few lines of our introduction use the information that will be easiest for the buyer to take in.

The details will get them into this conversation. You can fill the gaps in later. No long boring exlplanations of irrelevant information

...You'll see a great technique to stop you doing that later.. and you can use it for the your sales presentations as well..

A reason why you're calling

When I train people on how to make sales appointments, the hardest cold calling scripts to make work are for direct sales to the public.

See how the techniques and cold call scripts these guys use by opening How to Cold Call for Direct Sales, then return here to see the rest of Appointment Setting Cold Call Script.

It's the most important part of your call. It's the turning point where the buyer decides if they are going to put down what they were doing and listen to you.

Work on it, make it work for you. What reasons, benefits, could you give a buyer that would make them want to hear more.

Take a look further down the page and test your cold calling script with the So What test.

You could be suprised at the results when you test what you use now.

Motivate to move forward

You've told them who you are, and you've given them a great reason to listen to you. Now it's time to motivate them to move with you to the next stage of your sales appointment call.

In most cold call scripts for sales appointments you will need to ask some questions to qualify the prospect as someone you could sell to. Someone that has needs, wants, and desires, that you and what you sell can fulfill.

But if you just go rushing into those questions the buyer will not move with you and will start raising objections.

They need a reason to move with you.

A motivator, something they can gain from answering your questions.

Or, a consequence if they don't give you some of their precious time and their information.

Motivate them to move with you

Motivating sales prospects should be built into your sales appointment cold calling script by offering the buyer a possible gain, or showing them a possible negative.

If I was selling these free cold calling tips to you, and i wanted to make a sales appointment to meet with you I might use a motivator at the end of my introduction such as:

To see if these cold calling tips will increase the number of sales appointments you gain, can I ask you...

These cold call tips could increase your income if you make your own sales appointments, how do you get your sales appointments...

I can offer you cold calling script tips that could change your lifestyle, but to make sure we are both making the best use of our time , could you tell me...

Put your cold call script together using the structure above to build on.

Once you understand the process you can add your own words and phrases, make it unique to you, and adapted for your customers.

You start by communicating who you are, and why you're calling. Then you add a motivator to move the buyer with you to the next stage of the call.

That is your only objective at this stage. To move to the next stage of the call, the questions to qualify the prospect.

Too many people try and get a sales appointment at the beginning of the call. It doesn't work. They may get some lucky results, but they're only playing a numbers game.

Build an effective cold calling script for sales appointments and you will get consistent long term results.

You can see how I train my sales teams to build their cold calling appointment scripts by opening Sales Appointment Cold Calling Techniques.

Use this great sales technique to test your appointment call, and see how effective it is.

The key to how to make sales appointments is to look at what you're saying from the customers viewpoint.

Think about your cold call script to make a sales appointment from the buyer's point of view. If you were the buyer, listening to your cold call script, would you be motivated to listen?

When you write your cold calling scripts for a sales appointment call there is a great sales technique that my team have used to make sure they're getting it right.

The So What sales technique

Look at your cold calling sales appointment script, put yourself in the buyer's position, and ask yourself, 'So What?'

With new and inexperienced sales people I often hear, 'I'm calling because we are in your area next week and ...'

Think like a prospect would. Ask yourself, 'So what?'

So what if the company trying to sell me something is in my area. So it's convenient for them to meet with me.

What about me, the potential customer, what's in it for me? How do I benefit?

The same can be said for many of the reasons sales appointment makers give for their call.

We can save you money!

So what, everyone else says the same. Take a look at how many adverts claim to save you money.Many for the same products and services. They can't all be right.

To grab the buyer's attention you need more than empty promises. You need The How. In your cold call script you need to tell the buyer how you will save them money. Give them a real reason to listen to you.

We have sold millions of these!

So what. Why should I buy one just because you've sold a million. What did your buyer's think of it once they had bought and used it? Were your buyer's like me, did they have my needs?

Make it personal to your prospect. What needs do they have that your product could match? Tell them about potential benefits that they could gain by meeting with you.

The Sales Appointment course in a workbook that can fill your diary with money making sales opportunities.

• Quickly learn how to build an effective appointment making call
• Simple step by step exercises create an appointment call in your own words, and specific to your product and customers
• Works for cold calls, incoming enquiries, existing customers, and follow up calls

The course has been successful for many sales professionals, inexperienced new starters, and self employed and small business owners.

A complete training program you can download today for just £24.50 That's around $36

To buy the course, and to see more information open Making Sales Appointments and cold calling techniques

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