Cold Call Script For Your Sales Appointment
Call Introduction

Cold call scripts to make sales appointments will show you how to build a really effective introduction that can be used for:

Outbound calls to cold prospects

Warm leads to qualified prospects

And incoming enquiries.

...And it will show you how to avoid the common mistakes that stop many sales people from being successful at appointment setting..

The introduction is the most important stage of the appointment call process. It's the start, if you don't learn how to get this stage right you won't get to where you can gain an appointment.

...and you won't get in front of buyers to show your products and services.. So invest in making the Introduction stage to your appointment call as effective as you can...

Think about everything you need to cram into your cold call script at the introduction stage of your sales appointment call.

Who you are, what you sell, what you can do for the prospect your phoning, and all the time tying to keep their attention so they will let you carry on with the call.

I've listened to many sales people in my career as a manager and trainer. Here are some of the common mistakes I've heard:

Talk too fast and try to squeeze all that information in before they cut you off.

Blurt out a list of information with no interaction from the listener.

Not included benefits or reasons why the prospect should listen.

Avoiding these common mistakes is a good start to building a great introduction.

Now let's get started on what should be in your appointment setting call Introduction...

Will the prospect have heard of you, your company, or your product.

A buyer picks up the phone and you speak. It takes time to communicate who you are and why you're phoning.

There will be a brief moment where the buyer computes the information you have given them and forms a response.

Help them, make it easy for them. If there is something you can use to give them a reference point, something familiar or that you have in common with them, then use it.

In the first few lines of our introduction use the information that will be easiest for the buyer to take in.

I've had some sales cold calls where I still don't know who the caller is, or what they want, two minutes into the call.

Give your prospect easy to take-in information about you and your company. If it takes more than 3 short sentences you will lose their attention. Work on getting it short and to the point.

If your product is a well known brand they may know about it.

But if it isn't you need a quick line that explains what it is and what it does.

All you are doing at this stage is giving the prospect a point of reference so they know what you are talking about. This is not teh time for a detailed description of all the nuts and bolts.

Aim for a brief over view that leads them in to the reason for the call. Again this should only be a couple of lines.

This is the most important line in any sales appointment call.

The introduction stage of your cold call script is the point where the buyer decides if they are going to stop what they were doing and listen to you.

A good reason for calling grabs their attention and you move onwards towards agrreing to a meeting. A poor reason for calling will lose the attention of the prospect and the call fails.

After a few short lines to introduce you, and your company or product, you need a potential benefit that the prospect could gain from listening to your call. This is your reason for calling.

Make sure it is a benefit from their perspective not just yours. Think about your sales angle. Do you sell on price, service, or do you have a unique selling point. What is it that the prospect could gain from meeting with you.

Whatever you have that the prospect could benefit from, use it as a reason for your call.

This one part of your call is so important that you must invest in getting it right. Would you be prepared to spend just £24.50 to have a great Introduction to your appointment calls?

If you would like to take a short cut and build a complete sales appointment cold call script that you can start using today, take a look at the course below...

The Sales Appointment course in a workbook that can fill your diary with money making sales opportunities.

• Quickly learn how to build an effective appointment making call
• Simple step by step exercises create an appointment call in your own words, and specific to your product and customers
• Works for cold calls, incoming enquiries, existing customers, and follow up calls

The course has been successful for many sales professionals, inexperienced new starters, and self employed and small business owners.

A complete training program you can download today for just £24.50 That's around $38

To see more information before deciding to buy the course, open Making Sales Appointments and cold calling techniques

Your appointment setting introduction stage should now have:

• A short introduction of who you are
• Easy to take-in information on your company or product
• A reason for your call that is a potential benefit for the listener

When you're happy that you have those 3 actions complete, you can move to the next stage of building your cold call script for appointments: Cold calling script for motivating prospects to answer your questions...

More free training on the reason you are calling

Here's some more pages that you may want to see to help you build this part of your introduction:

Test your cold calling scripts with the So what test...

How to cold call for Direct Sales

Telephone sales skills to disguise the real reason you are phoning...

Search this site

Custom Search