Cold Calling Script for the Questioning Stage of Sales Appointment Calls

This cold calling script page will show you how to:

• Connect the first 2 stages of an appointment call
• Motivate prospects to move with you to the next stage
• Give your prospect a really good reason to answer you
• Stop objections and hesitations that could prevent the appointment

Why a cold calling script?

Cold calls are the most difficult sales appointment calls to make, so if you get those working for you all your other appointment setting calls will be easy. These sales appointment techniques will work for warm leads, referrals, and all the other appointment calls you make.

You've introduced yourself to the pospect, and you've given them the reason for your sales appointment call.

Now you want to move on to the next stage of the cold calling script, the Questioning stage.

For information on the first stage of an appointment call, the Introduction, open Cold call script for an Introduction

Many sales people make the mistake of jumping straight to the questions without motivating the prospect to answer. That's when you get a hesitation, objection, or a smoke screen that can stop your call.

Without a motivator to connect the introduction to the questioning stage the prospect may not move forward with you.

You can lose all chance of gaining an appointment at this early stage of the call.

Add this one simple step to motivate your prospect and they will move forward with you.

It's a great idea to motivate the buyer to move with you to the next stage of the cold calling script. Getting past the introduction and into the questioning stage gets the prospect talking to you.

And what's the best way to motivate a potential buyer?
Yes.. you guessed it ...Give them Benefits.

You can motivate the buyer to answer your questions by telling them that there could be potential benefits. You then use the potential benefits as a reason to ask a few questions so that you can see if they could gain those benefits. It's a smooth link from the introduction stage of the cold call to the questioning stage.

Examples of motivators to connect the stages

Here's some examples of how you could connect the Introduction stage of your call to the Questioning stage.

So I can see if the service we offer would increase your profits, I need to ask you a few questions.

I want to make sure it would be a good use of our time to meet, so can I ask you...

Our products are not right for everyone. To see if they could be right for you I'll need some information.

You are giving the buyer a good reason to move with you to the next stage of the cold calling script, and for them to answer your questions.

Now build a line that will work to connect your first 2 stages of the appointment setting call.

Start by linking your motivator to the benefits you used in your Introduction stage.

These are the benefits that you used as the reason for your call.

What you are now saying is: So I can see if I can give you those benefits, let me ask you some questions.

In the Introduction stage you give the benefit. When you connect the introduction to the questioning stage you use a motivator to encourage the prospect to move with you.

How many times have you made an appointment cold call, completed a brief introduction, and started to ask a question then get stopped by an objection or smoke screen? Using this sales appointment technique will stop that happening.

Once you have chosen your line practice it until it becomes fluent. Keep thinking, here's the potential benefit, now to see if you can have it, let me ask you...

Motivating your pospect by giving them a reason to answer will prevent objections and get them moving through the appointment setting process.

The Sales Appointment course in a workbook that creates a unique professional cold call.

• Take all the hassle out of creating an effective appointment making call.
• Smoothly connect all the stages of your call with motivators.
• Take your prospect with you from the Introduction to agreeing the appointment.

The course has been successful for sales professionals around the world, and inexperienced new starters and self employed and small business owners.

A complete training program you can download today for just £24.50 That's around $36

To see more information before deciding to buy the course, open Making Sales Appointments and cold calling techniques

When you're happy with your motivating lines and you wnat to move on, go to the next stage.

You now want to know if the prospect you are calling can become a customer and buy from you. To do that you need to as sales questions to qualify them as a potential buyer.

To see sales training on this stage of the appointment call open Effective cold calling appointment questions.

Search this site

Custom Search