Telesales Tips for Cold Calling and Appointment Setting

When you're cold calling you need a really effective script that is proven to work.

Then you have to deliver your call with motivation, confidence, and positive attitude.

The telesales training in this section of the website will give you practical techniques to make all your calls more effective.

You’ll learn how to avoid sounding like a call center worker that has had a long hard day.

We’ll show you ways to keep your calls sounding fresh and personal so you get the best results possible with the calling script you are using.

These are proven telesales tips that will help you to close more telephone sales and make more sales appointments.

This page is part of the section on practical telephone training tips. You can see more tips and techniques by following the links at the end of this page.

Now try this first telesales tip and see what you think...

It’s easy to get distracted and lose focus when you're making appointment setting and telesales calls.

A lot of sellers see appointment setting as something you have to do before you can get to the real part of the job, delivering your sales pitch.

Telesales callers often start the day full of energy but then get into an almost hypnotic routine and lose that early sparkle.

What then happens is they get distracted and find reasons not to make the cold calls. It becomes easy to find reasons to do something else.

Go for a coffee, talk to a colleague, or shuffle some papers. Then before you know it the day has gone and you have made few sales or no appointments.

To be successful you need to apply some real focus and motivation techniques to your appointment setting and telesales calling sessions.

Let's start with a question...

Ask yourself the question: Why do I come to work?

What is it that gets you out of bed every morning and motivates you to give your day to working.

You'll find it is either a positive motivator related to something you want. Or, a negative motivator that you want to move away from.

Is it something you're saving to buy, such as a holiday, a new house, or do you aim for financial independence.

Maybe it’s security, so you can pay the bills, move away from debt, keep the roof over your head and have food on the table.

One of the best free telesales tips I received when I was a young salesman, was to get a physical reminder of my objective, my reason for coming to work.

A photograph of that new house, a holiday brochure, a physical represenation of the debts owed so you can knock it down one payment at a time.

Or how about a picture of what financial freedom would give you.

Get a physical representation, an anchor, that you can see and feel, and have it with you when you make your calls.

When a distraction happens, when your motivation dips, when the coffee machine calls out, look at and touch your objective, and focus on why you're making those cold calls.

...Remember, without motivation and a reason to be successful your telesales and appointment cold calls will lose their energy and their effectiveness. So choose a reason why you want to be successful and select a real object to represent it.

Now add a really effective appointment script to your actions...

What would happen if you combined these telesales tips with really effective cold calling scripts for sales appointments.

Well that's exactly what my sales teams do.

I use the above free cold calling tips, and the training course called Making Sales Appointments by Telephone, with my sales teams.

It's a successful combination that has given us great results.

Making Sales Appointments shows you step by step how to build your own cold call appointment script, in your own words, and specific for your product or service.

It shows you how to cold call using sales training proven by successful working sales teams.

And you can now download it to your computer and start using it to increase your sales appointments.

To see if it could increase your selling opportunities take a look in the Sales and Training solutions Shop by clicking the link or the image above.

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